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Prof. Dr. Yubol Benjarongkij

Dean, Graduate School of Communication Arts Management and Innovation


  • BA. (English) Chulalongkorn University 1975
  • MA. (Communication) Michigan State University 1979
  • Ph.D. (Mass Communication) The Ohio State Universty 1984

Areas of Expertise

  • Communication Research Methods
  • Audience Analysis
  • Public Relations Success Factors and Key Performance Indicators
  • Organization Image Management
  • Strategic Communication Planning and Evaluation

Working Experiences

  • Lecturer at the Faculty of Communication Arts, Chulalongkorn University 1975-2012 
  • Head, Department of Public Relations1988-1990
  • Deputy Dean, Academic Affairs, Faculty of Communication Arts, 1995-2003
  • Assistance to the President Chulalongkorn University 2003-2006
  • Dean, Faculty of Communication Arts, Chulalongkorn University 2006-2012
  • Member of the Information Technology and Communication Committee for the National Research Council of Thailand 2011-present
  • Dean, Faculty of Communication and Management Innovation National Institute of Development Administration 2015-present