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How managerial communication reduces perceived job insecurity of flight attendants during the COVID-19 pandemic

โดย รศ.ดร.พีรยุทธ เจริญสุขมงคล อาจารย์ประจำวิทยาลัยนานาชาติ, Pornprom Suthatorn

 

Abstract

          Purpose – This research investigates whether and how the quality of vertical communication implemented by airline industry management can reduce perceived job insecurity of flight attendants during the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach – The sample of this research covers 322 flight attendants from five domestic airlines based in Thailand. An online questionnaire survey was used for data collection, and a partial least squares structural equation model was used for data analysis.

          Findings – The results support the negative association between the quality of vertical communication and perceived job insecurity; moreover, this association is partially mediated by perceived role ambiguity. When considering the moderating effect of perceived organizational support on the direct linkage between the quality of vertical communication and perceived job insecurity, the quality of vertical communication only has a negative association with perceived job insecurity among employees who exhibit high levels of perceived organizational support. For those who exhibit low levels of perceived organizational support, the quality of vertical communication does not have a negative association with perceived job insecurity. Originality/value – This study advances prior communication research by showing that in order for communication to effectively lessen the perceived job insecurity of employees, it needs to be backed by highquality organizational support.

Keywords Communication, Crisis, Crisis management, Employee wellbeing, Social support

 

วารสาร Corporate Communications: An International Journal

Paper type Research paper

https://www.emerald.com/insight/content/doi/10.1108/CCIJ-07-2021-0080/full/html

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