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Exploring the Factors of Undergraduate Learners’ Engagement and Knowledge Sharing for Sustainable MOOC Learning
โดย Yunqing Zhang, รศ.ดร.อาวีวรรณ ปัญญาโกเมศ อาจารย์ประจำวิทยาลัยนานาชาติ
In the post-pandemic era, the application of MOOC is essential to improve the quality and flexibility of higher education. This study aims to explore how factors from personal, environmental, and social level influence learners’ engagement and knowledge sharing in the context of hybrid MOOC (hMOOC) learning. Through random sampling, this study adopted a self-administered questionnaire to survey undergraduate students in China based on structural equation modeling (SEM).
The results revealed motivation belief, system and relational quality had positive effects on learner engagement while content, instructor and relational quality also exerted positive effects on knowledge sharing. Meanwhile, learner engagement positively influenced knowledge sharing in hMOOC learning. However, system quality significantly affected knowledge sharing and instructor quality significantly affected learner engagement. Furthermore, content quality indirectly affected learner engagement via motivation belief. And learner engagement mediated the relationship between motivation belief and knowledge sharing behavior. These findings suggested that instructors, MOOC technician and administrator should take into consideration personal, environmental, and social factors to redesign an active engaging and sharing learning environment for achieving hybrid learning success.
Keywords: hMOOC learning, learner engagement, knowledge sharing, motivation belief, content quality, relational quality