NIDA in News

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The mediating effect of corporate culture on the relationship between business model innovation and corporate social responsibility: A perspective from small-and medium-sized enterprises

โดย Chih-Hung Chen อาจารย์ประจำวิทยาลัยนานาชาติ

Abstract

Studies on business model innovation have generally focused on large corporations to the neglect of small- and medium-sized enterprises. On the way towards BMI, corporate social responsibility plays a critical role that has barely been taken into consideration.

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Electronic Waste Recycling Business: Solution, Choice, Survival

โดย ศ.ดร.วิสาขา ภู่จินดา อาจารย์ประจำคณะบริหารการพัฒนาสิ่งแวดล้อม, Saraporn Kriyapak

Abstract:

This study aimed to investigate factors impacting the electronic waste management in Thailand and recommend guidelines to drive the electronic waste recycling business in the country. The study used the Balanced Scorecard (BSC) as a conceptual framework. The in-depth interview was carried out using the semi-structured interview with the target agencies including government agencies, local administrative organizations, establishments related to electronic waste management (Factories in categories 105 and 106) as well as community junk shops in Chatuchak District, Bangkok.

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Public administration based on the sufficiency economy philosophy

โดย อ.ดร. บงกช เจนจรัสสกุล, ศ.ดร.กัลยาณี เสนาสุ อาจารย์ประจำคณะพัฒนาทรัพยากรมนุษย์

Abstract

This qualitative research investigates public administration based on the Sufficiency Economy Philosophy (SEP) of Thai public agencies in central and regional areas. Triangulation was adopted to collect both primary and secondary data. Primary data were obtained from in-depth interviews of top and middle management, focus-group discussions, and written answers to related questions from middle management, supervisors, and staff from 45 agencies under the Ministry of Agriculture and Cooperatives.

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The effect of cultural intelligence of top management on pro-diversity work climate and work attitudes of Myanmar migrant workers in Thailand

โดย รศ.ดร.พีรยุทธ เจริญสุขมงคล อาจารย์ประจำวิทยาลัยนานาชาติ, Tipnuch Phungsoonthorn

Abstract

Purpose – This research examines the effect of cultural intelligence (CQ) of top management on pro-diversity climates and perceived discrimination of the Myanmar migrant workers in Thailand. This research also analyzes the effect of perceived discrimination on job satisfaction and turnover intention of the Myanmar migrant workers. Design/methodology/approach – The data were collected from 650 Myanmar migrant workers who are employed at two factories in Thailand.

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Benefits of workplace spirituality on real estate agents’ work outcomes: the mediating role of person-Job fit

โดย Peetikarn Pattanawit, รศ.ดร.พีรยุทธ เจริญสุขมงคล อาจารย์ประจำวิทยาลัยนานาชาติ

Abstract

Purpose – This study aims to apply the person-environment fit theory to examine the effect of workplace spirituality on real estate agents’ person-job (P-J) fit. Moreover, P-J was proposed as a mediator to explain the effect of workplace spirituality on customer-oriented organizational citizenship behavior (CO-OCB) and job performance that real estate agents demonstrate.

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How managerial communication reduces perceived job insecurity of flight attendants during the COVID-19 pandemic

โดย รศ.ดร.พีรยุทธ เจริญสุขมงคล อาจารย์ประจำวิทยาลัยนานาชาติ, Pornprom Suthatorn

Abstract

Purpose – This research investigates whether and how the quality of vertical communication implemented by airline industry management can reduce perceived job insecurity of flight attendants during the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach – The sample of this research covers 322 flight attendants from five domestic airlines based in Thailand. An online questionnaire survey was used for data collection, and a partial least squares structural equation model was used for data analysis.

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Leveraging the Power of Online Referral for E-Business: The Moderated Mediation Model

โดย Chih-Hung Chen อาจารย์ประจำวิทยาลัยนานาชาติ

Abstract

This study utilized the Kano model to practically identify the key attributes of online service quality of e-learning education companies. Along with a review of theoretical sources related to service quality, this paper placed similar attributes into the same cluster and finalized four constructs, i.e., reliability, responsiveness, competence, and engagement.

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Effect of Host Language Proficiency of Chinese Expatriates on Host Country Nationals Support and Work Engagement in Thailand: A Social Identity Perspective

โดย Liping Fu, รศ.ดร.พีรยุทธ เจริญสุขมงคล อาจารย์ประจำวิทยาลัยนานาชาติ

Abstract

This research examines the benefits of host language proficiency of Chinese expatriates working in Thailand. Host language proficiency is conceptualized in terms of linguistic and communicative competence. Anchored on social identity theory, this study tests whether the host language proficiency of Chinese expatriates affects their work engagement and to what extent host country nationals (HCN) support plays a mediating role.

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Creating Country Image through Public Diplomacy: The Case of Foreign Media in Thailand

โดย อ.ดร.ธีรติร์ บรรเทิง อาจารย์ประจำคณะนิเทศศาสตร์และนวัตกรรมการจัดการ

ABSTRACT

Thailand is seen by the superpower countries as one of the emerging economic nations in ASEAN. The use of the media by the superpower has been made with an attempt to win the hearts and minds of the people. This paper examines how foreign media improve their national image and promote international collaboration from the foreign public with positive attitude and active support.

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Reputational impact on startup accelerator’s information disclosure and performance

โดย Kittiphod Charoonthamล, ผศ.ดร.ธัญรัตน์ อมรเพชรกุล อาจารย์ประจำคณะบริหารธุรกิจ

Abstract

This study examines the implications of reputational concerns on a startup accelerator’s decisions towards effort exertion in the venture assessment process and strategic adoption of information revelation policies. In our model, the startup accelerator charges an equity share of the venture admitted into her acceleration program in exchange for the resources provided to help nurture and prepare the venture for fundraising from the investor.

NIDA in News

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