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Creating Country Image through Public Diplomacy: The Case of Foreign Media in Thailand
โดย อ.ดร.ธีรติร์ บรรเทิง อาจารย์ประจำคณะนิเทศศาสตร์และนวัตกรรมการจัดการ
ABSTRACT
Thailand is seen by the superpower countries as one of the emerging economic nations in ASEAN. The use of the media by the superpower has been made with an attempt to win the hearts and minds of the people. This paper examines how foreign media improve their national image and promote international collaboration from the foreign public with positive attitude and active support.
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